Okay, first off: we take no responsibility whatsoever for that name; That’s all Plumey‘s doing.
Next: what the heck is it? Well, you can follow the link above for the complete details; but the short version is that it’s a sort of musical Iron Chef: musicians may sign up to participate on the Quick Stop website; once 20 competitors are selected, everyone will be given a specific songwriting challenge—such as, say, "write a song that includes a valid rhyme for ‘orange’," or some such (but not that one)—and are given one week to complete and submit their songs. Then the public votes, and the top 5 vote getters move on to the next round. Easy, right?
But on top of that, everyone also competes with a series of "Masters" to raise the stakes. The Masters for this round: us (such as we are); Internet Superstar Jonathan Coulton (and you all know who he is); and co-creator of [adult swim]‘s The Venture Bros. and all-around multimedia juggernaut Doc Hammer. (Doc is the one we’re really worried about: partly because we’re intimidated, as we’re both huge Venture Bros. fans; and mostly because Doc has genuine Musician HairTM)
Once things get rolling in earnest (the musician selection process is going on as we speak), we’ll let you know what the first challenge is. Wish us luck!