- It doesn’t require a lot of retail space
- Its appeal is as novel as it is practical
- Startup costs are low
- It involves soup
That’s right, Soup On Tap is just what it sounds like: a storefront quick-serve soup joint where the meals are served through a modified beer tap. Maybe the taps are set up like in a bar, or perhaps it’s more like those frozen daiquiri or yogurt machines that are set into the walls. But that’s up to you, Budding Young Soup Tycoon!
Maybe it could even be like Cold Stone Creamery, where you start with your base soup, and then you can have your server add all kinds of crap into it. For those who don’t want to have to think about the best combinations, the SOT hierarchs will have thoughtfully already arranged the best combinations for your perusal on the wall, each with a somewhat descriptive and WACKY name:
- Matzoh Brawl Soup – chicken soup base with noodles, matzoh balls, veg, chunks of real-ish chicken, and five shots of Tabasco Sauce. Just the thing to create a melee in your belee.
- New England Cram Chowder – You heard us right! There are so many clams in this concoction that an entire hectare of sea bed is now barren from the effort of filling your mug.
- Maxi-strone – Yep, our version of the Italian classic isn’t just some wimpy, gussied-up vegetable soup. We start with our veggie base, but then load on everything a true paisan loves: pepperoni, mortadella, prosciutto, and sausage. Served with a 12-inch side pizza.
You get the idea, and the possibilities are endless! Sure, it’ll require developing a special tap that won’t jam up or be so difficult to clean that it becomes a botulism encampment, but you’re smart and tech-savvy. I believe in you. And all I ask is that when you’re being reviewed by David Rees after presenting your restaurant idea on America’s Next Great Restaurant, send me a thank-you email. And buy me a solid platinum soup bowl that has “Soup-er Man” engraved at the bottom, and/or contribute all of the profits to charity.
That’s all I ask.
*AKA the first thing to tumble out of my head.